Audience Profiles
Getting Audience Profiles into your warehouse, CDP or Marketing Platform
Monterosa / Interaction Cloud lets you continuously capture data associated with your users' activity on the platform, and to pipeline that data to your choice of destination - your CDP, CRM, Marketing Platform or data warehouse.
Experiences capture first party user data when users interact by answering questions in quizzes and polls, or enter personal data into forms. The Experiences themselves also contain data that provides context to the user interactions.
This data is made available as datasets that are securely shared to a range of widely supported destinations, or integrated directly into your data platform.
Datasets available
User data
Users dataset - User registration data, including SSO identifier
Leaderboard (Event) dataset - User rank and points within an Event leaderboard
Leagues dataset - User private leagues
Form entries dataset - Form submissions for sweepstakes or competitions
Behavioural data
Interactions dataset - Real-time user interactions with Experiences
Content data
Projects dataset - Details of the Projects used in the datasets
Events dataset - Details of the Events used in the datasets
Elements dataset - Details of the Elements (Questions) used in the datasets
Data destinations
All datasets can be shared to the following destinations via stream or regular batches:
AWS S3 bucket (via AWS Kinesis Data Firehose)
AWS Kinesis Data stream
Apache Kafka stream
Databricks Delta Sharing
Direct integration with Customer Data Platform
Example Video
This video illustrates a simple example which pipelines a user's voting data into Snowflake, which can then be used to create simple segments.
Data Processing and User Consent
The rights to the processing and use of data are governed by the contract between your company and Monterosa. Monterosa usually acts as a data processor in GDPR terms, and not a data controller. User data is always processed in accordance with terms and conditions displayed on the pages/apps where it is collected and in line with terms agreed between you and Monterosa.