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When to choose Monterosa / Interaction Cloud™

When to select the platform approach over alternatives
Monterosa / Interaction Cloud is used to build continuous engagement with large audiences. Games, voting, interactive video and other use cases. The platform provides a breadth of capability, scalability with fast time to launch. It is backed by a robust enterprise-ready support service.
Among the most significant benefits is a unified data model, meaning that collecting and piping data into your existing systems (CRM, CDP, Warehouse), is fast and typically straightforward. Other advantages include localisation, secure voting, and validated point scoring.
User-facing engagement currently takes place within either:
  • Web Apps - JavaScript / React apps embedded into your site or app
  • Native apps - iOS, Android available on stores

Why use the platform?

There are a series of reasons why you might choose a fan engagement platform, and why that choice would be Monterosa.
Category
Need
Reliability & Scale
  • You need to launch a live digital experience for a large number of people
  • You don't want to manage the server infrastructure
  • You want reliability and redundancy
First-party Data
  • You want to collect first-party personal data and behavioural, preference data and don't want a complex integration hurdles
Dynamic Updates
  • You want to control and dynamically configure my app without new releases
  • You want my app to be live and fast
  • You want to synchronise interactivity with TV, video or outdoor screens
Self-service
  • You want a self-service console that my team can use after I've created the experience / app
Real-time Control & Management
  • You want a live content control tool
  • You want a rapid data processing and results from mass-audience voting or gaming
Interoperability
  • You want to automate content with APIs
  • You want to integrate into an existing stack including my SSO, CRM, CDP
Security
  • You want to run secure, audit-able votes or polls for sensitive information
  • You want secure data storage for first-party data capture
  • You want a company with ISO270001 accreditation
Localised & Variant Apps
  • You need to build in localisation for multiple territories
  • You need location-based versions for different venues or events
Support & Maintenance
  • You need support from a world-class company and a dedicated team
  • You want to ensure my product capabilities evolve
  • You want the reassurance of SLAs