When to choose M/IC

When to select the platform approach over alternative approaches

M/IC can be used to build, deploy and manage real-time, two way audience experiences including:
Native apps - iOS, Android
Webapps - HTML5/JavaScript apps
Chatbots - for example Facebook Messenger
Smart TV - for example Amazon Fire
Other - any other platform powered by a browser or Android device
M/IC provides a set of key benefits. Consider the requirements below before choosing M/IC. 
When should I choose to use an M/IC-powered solution over a self-built or managed one?
Category
Need
App Capability
​
I want to control and dynamically configure my app without new releases
I want my app to be live and fast
I want to synchronise interactivity with TV, video or outdoor screens
Self-service
I want a self-service console that my staff can use after I've created the experience / app
Real-time Control & Management
​
I want a live content control tool
I want a rapid data processing and results from mass-audience voting or gaming
Reliability & Scale
​
I need to launch a live digital experience for a large number of people
I don't want to manage the server infrastructure
I want reliability and redundancy
Security
​
I want to run secure, audit-able votes or polls for sensitive
I want secure data storage for competitions or personal data capture
Multi-variant & Localised Apps
​
I need to build in localisation for multiple territories
I need location-based versions for venues or events
Support & Maintenance
​
I need support from a world-class company and a dedicated team
I want to ensure my product capabilities evolve
I want the reassurance of SLAs
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Chatbots

Platform Components

Last updated 8 months ago

Category	Need
App Capability	I want to control and dynamically configure my app without new releases I want my app to be live and fast I want to synchronise interactivity with TV, video or outdoor screens
Self-service	I want a self-service console that my staff can use after I've created the experience / app
Real-time Control & Management	I want a live content control tool I want a rapid data processing and results from mass-audience voting or gaming
Reliability & Scale	I need to launch a live digital experience for a large number of people I don't want to manage the server infrastructure I want reliability and redundancy
Security	I want to run secure, audit-able votes or polls for sensitive I want secure data storage for competitions or personal data capture
Multi-variant & Localised Apps	I need to build in localisation for multiple territories I need location-based versions for venues or events
Support & Maintenance	I need support from a world-class company and a dedicated team I want to ensure my product capabilities evolve I want the reassurance of SLAs