Event Centres

Power up your live events with interactive video, gamification and commerce

Replace your old live blog with video, audio or commentary-led experiences alongside the game or race using the Event Centre Experience.

Event Centre is a new way to bring audiences together. It turns the traditional live blog into an interactive immersive experience to capture attention and drive conversion before and after the main event.

Designed to be either an alternative to TV, or a way to enhance the live audio/video stream, our Event Centres offer you commentary, game stats, and interactive elements including polls, predictions, trivia challenges, team selectors and sweepstakes/competitions.

Example 1: Liverpool FC Match Centre

Liverpool FC’s Match Centre, integrated into the club’s existing website and app frameworks, offers fans a unique match day experience, presenting live commentary, media content, social coverage and interactive Elements including predictions, polls, trivia and voting.

The live event is supported by a live real-time video feed from the club’s studio. As a result, the Match Centre becomes the only destination fans need to embrace the club on match day.

Example 2: Formula E Live Blog

Alongside their Predictor, Vote and other interactive challenges, Formula E use the Event Centre to power their live blog. It includes editorially curated commentary before, during and after each race.