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Scaling the platform up and down
Large spikes within TV and sport are often predictable but rapid and extremely demanding on infrastructure.
The time it takes for instances to respond to auto-scaling is typically too slow for these use cases, therefore we work with our partners to anticipate scale and operate pre-emptive scale-ups with headroom for unexpected success.
In addition, we run enough capacity to generally handle unexpected spike with various warning and monitoring systems keeping track of capacity.