Analytics & Tracking

Analytics & Tracking options

All user activity in the Fan Companion can be tracked into a third party analytics service. A standard set of events is tracked in the services listed below. Other analytics services can be integrated using the same list of tracked events.

Feature	Description
Firebase	Firebase analytics is now Google's standard reporting service, replacing the free version of Google Analytics from October 2019.
Google Analytics 360	Google Analytics 360 is still supported by Google, and a full set of event tracking is supported.
Omniture	Adobe Experience Cloud, formerly Adobe Marketing Cloud, is a collection of integrated online marketing and Web analytics products by Adobe Systems
comScore	comScore Analytics measures cross-platform audiences, tracking app opens and time spent in the app.
Other Analytics Services	Please contact your relationship manager to discuss integration options for other ad servers.