Analytics & Tracking
Analytics & Tracking options
All user activity in the Fan Companion can be tracked into a third party analytics service. A standard set of events is tracked in the services listed below. Other analytics services can be integrated using the same list of tracked events.
Feature
Description
Firebase
Firebase analytics is now Google's standard reporting service, replacing the free version of Google Analytics from October 2019.
Google Analytics 360
Google Analytics 360 is still supported by Google, and a full set of event tracking is supported.
Omniture
Adobe Experience Cloud, formerly Adobe Marketing Cloud, is a collection of integrated online marketing and Web analytics products by Adobe Systems
comScore
comScore Analytics measures cross-platform audiences, tracking app opens and time spent in the app.
Other Analytics Services
Please contact your relationship manager to discuss integration options for other ad servers.
Last modified 1yr ago
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