Introduction
An introduction to Player Layer, part of Monterosa / Interaction Cloud
Fans increasingly consume content on their personal devices. More than ever, those devices combine video with interactivity via their favourite apps from Instagram to TikTok.
Player Layer™️ is part of the Monterosa / Interaction Cloud: the platform for real-time engagement.
Player Layer is in beta and evolving. Please treat documentation as indicative and subject to change without notice
Player Layer makes your standard video player interactive, enabling timed, and positioned inclusion of audience interactivity, gamification, data and shopping as an overlay on video streams both live and on-demand.
How does it work?
Player Layer is can be easily integrated into an existing video player with a simple SDK. Once integrated, you can configure, populate, position and trigger the interactivity either scheduled in advance, synced to a timecode or manually.
Why Player Layer?
The benefits of using Player Layer are:
Increased engagement and enjoyment: adding interactivity to video deepens the engagement of viewers to the content, differentiating the experience and boosting retention
Monetisation: Player Layer opens up a new set of commercial opportunities including sponsor integration and pushes to eCommerce
Data collection: interactivity on video opens up another avenue to deepen understanding of viewers
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