Converters

Turning attention into value with commercial goals

What is a Converter?

Converters are modular blocks inserted in and around an Element's fan journey to enhance engagement and provide long-lasting value from fan engagement. These converters offer you insights and opportunities to surface specific actions to fans. Each converter can be customised and configured according to the specific requirements and goals of the Creator.

What Converters are available?

Access Gate

Put exclusive content behind a login gate

Form

Lead generation, surveys, competitions and sweepstakes

Onward Journey Card

Onward click-through for example merchandise or ticketing

Share Image

Promoting sharing of personalised cards

Featured Links

Links to promote any product including betting offers or odds

Sponsors

Giving sponsors visual presence

Promo Banner

Visually promote advertising banners

Google Ads

Display Google Ads